Broadcast radio has a long history with car dealerships, not only for advertising, but also getting salespeople to tune the radio on a showroom model to a certain station.
Pandora is there too, showing buyers how to access its app on their new infotainment systems.
Jacobs Media, which knows something about dashboard apps for stations, now believes the Internet audio service is ahead of broadcast radio when it comes to dealership marketing.
That’s why Pandora has been invited to DASH (November 4-5 in Detroit.)
Jacobs Media President Fred Jacobs says in producing the previous two conferences, “We began to discover that while the C-suites in Dearborn, Auburn Hills, and downtown Detroit are where the core decisions are being made about the hardware and software in the dashboard, it’s the hometown car dealership that is truly the epicenter of automotive/consumer encounters.”
And that’s where Pandora is moving more quickly and strategically than broadcast radio, the company believes.
Get insights from Pandora VP of Automotive Business Development Geoff Snyder and others at DASH.
Our sister publication Radio Ink is hosting a DASH preview Webinar next Tuesday, Oct. 13 at 1 p.m. Eastern. Sign up here.