Is Programmatic Media Buying Raising Consumer Concerns?


The “merits and flaws” of the $40 billion programmatic advertising market — especially the risks of digital display ads appearing alongside objectionable content — have emerged as key concerns among both marketers and advertisers.

That’s just one of the key takeaways from detailed findings of research conducted in 2017 by the CMO Council and Dow Jones on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.

Please Login to view this premium content. (Not a member? Join Today!)