Is Radio Smart Enough To Court Alexa?


Here’s something that might be of interest to those whose were riveted by the industry’s recent heavy-duty coverage of the Tampa-St. Petersburg Nielsen Audio PPM ratings boost assumably linked to a voice command home device by Beasley Media Group‘s Tropical WYUU-FM “Maxima 92.5.”

According to new research from Parks Associates, some 55% of U.S. broadband households find it appealing to control entertainment and smart home devices through voice commands.

Hey, Alexa … Do you have an FM chip to activate?

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