“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true.” That’s according to Greg Buzek, president of IHL Group, which has released a research report that declares, “A lot has been made in the mainstream news about the death of retail. But it is fake news.”
The 34-page White Paper, “Debunking the Retail Apocalypse,” gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.
