Is The Smartphone Generation Your Biggest Challenge?


There’s nothing like a jolt of a news story to get your weekend-focused mind out of Facebook and into work mode. Yes, the devastating news that Avicii died at the age of 28 in Muscat, Oman, on Friday (4/20) sent ripples through the RBR+TVBR Editorial Tiki Hut and EDM Room. But, the item that truly sent shock waves through the office came courtesy of Advanced Television, a British trade publication.

In Friday’s editions, the trade ran an article in which the head of the BBC admits, “The smartphone generation is our biggest challenge.”

Bullocks. It all comes down to content, and thinking like the audience you’re losing. That doesn’t mean “snackable content.” It means doubling down on your biggest asset: Talent.

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