Is This Person iHeart’s Biggest Pitchman To Marketers?


The nation’s leading radio company by number of stations has created a position for an individual charged with convincing advertisers, brand managers and CMOs why its cross-platform opportunities matter when achieving strong ROI is the goal.

iHeartMedia has welcomed Rahul Sabnis to its executive ranks. He takes the newly created position of Exec. Creative Director, and previously served as Executive Creative Director and Head of Creative/Americas at MullenLowe Profero, a full service, integrated digital marketing agency operating across twelve offices, with over 600 employees globally.

Sabnis will guide the development of content while helping iHeartMedia and its clients “prove what’s possible” across all iHeartMedia platforms: Broadcast radio, digital, mobile, video, social and events. He starts in his new role April 10 and will report to iHeartRadio President Darren Davis.

“Rahul will articulate a unique and compelling creative vision for how iHeartMedia can develop content for brands across all its assets,” the company said in an announcement distributed Tuesday morning (4/4).

Sabnis has also been Group Creative Director at 360i, Integrated Executive Creative Director
at Havas Worldwide and Associate Director of Creative at Digitas.