Is This Radio’s Senior Moment?

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By Adam R Jacobson
RBR+TVBR Editor-in-Chief 
Former R&R “Classic Rock Guy”


For many vacationers, a break from the workday routine involves skipping e-mails, grabbing a James Patterson book, and sitting out in the sun while sipping an adult beverage.

On May 29, while awaiting a quick flight from Honolulu to Kahului, Hawaii, I was both enthralled and alarmed by an e-mail inviting me to read an eMarketer report that highlights a comparison of the financial status of millennials and Gen Xers. It finds that debt is higher for the “new generation,” and the makeup of that debt “could have implications for spending habits.”

If that’s the case, I asked as I turned to my 70-something Mom, why are so many radio stations targeting 30-somethings who are broke instead of you? 

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