RBR+TVBR INFOCUS
In a world where digital advertising denizens insist that an increase in budgets for social, online and “over-the-top” consumer platforms brings a greater return on investment, the radio and TV industries have a harder time getting a key point across to media buyers and planners: Traditional media still matters.
Now, a just-released White Paper from Neustar, an information services provider known for its “connection science” solutions that’s being purchased for $2.9 billion by Golden Gate Capital, confirms what many a TV executive has been spouting for years: Television is still the most effective way to advertise.
