Isobar, the world’s largest digital network, has acquired “Age” in Sao Paulo, Brazil. Age is a communications agency that specializes in trade marketing, sports marketing, creative, and online and offline media planning and buying. With nearly 60 employees, Age was founded in 2000, and today its major clients include adidas, Del Valle, PricewaterhouseCoopers, Ultragaz, Taeq and Lopes.
Commenting on the acquisition, Isobar CEO Nigel Morris, said: “The Brazilian market represents almost 40% of the total Latin American advertising market and has grown at an average of 18% annually from 2002 to 2007. With this acquisition, we continue our growth in the Latin American region. This market is strategically important to our company and we are committed to further expansion.”
Isobar, is a part of Aegis Media, whose presence in Brazil contributed to a quadrupling of revenue from Latin America in 2007, and an increased number of international clients we service in this key regional market. The acquisition of Age follows Isobar’s acquisition of AgenciaClick, Brazil’s largest independent digital agency, in 2007.