Isobar forms new social media practice


Isobar North America has created a new social media practice.  Forrester Research reports that 75% of marketers will increase their social media budget this year. The new Isobar offering will provide clients with an opportunity to create breakthrough social media marketing programs built around a framework of strategy, analytics and ROI.  Isobar VP of Social Media, Gary Stein will develop this offering. 

“Isobar is perfectly positioned to deliver this service to clients because our network has been at the forefront of social marketing for several years, and is already recognized for our executions in this space,” said Aegis Media North America CEO Sarah Fay.  “Gary will work with our agencies that are incorporating consumer participation into their media and marketing plans.  He will also aggregate the network’s offering of ‘Social Practices’ into a holistic social marketing service solution.  Clients are realizing that it is time to stop dabbling in social media.  More and more they are realizing the need for a true strategy that harnesses the voice of the consumer throughout their communication strategies.”

Stein has been engaged in digital and influencer marketing for more than a decade.  Most recently, he led the strategy departments for Ammo Marketing and Freestyle Interactive (both Isobar units).  Prior to joining the Isobar network, Stein was the Sr. Advertising Analyst at Jupiter Research, where he covered interactive and traditional advertising as well as the emerging worlds of search and social media. 

Isobar will offer this service across its network of agencies in North America which include: Ammo Marketing, Freestyle Interactive, Molecular, iProspect, Mindblossom, bluestreak and Carat.