It was the worst of advertisers. Yes, it’s that time of year again, when the Parents Television Council applauds advertisers who promote family-friendly programming and boos those who promote raunchier fare.
“As we approach the Christmas and holiday shopping season, we present this list of ‘Best and Worst TV Advertisers’ so that consumers can vote with their wallet and reward those companies that have clearly demonstrated a commitment to responsible sponsorship practices. Our list also identifies those companies that have shown little or no regard for the explicit content that their media dollars helped to underwrite,” said PTC President Tim Winter.
PTC is afraid that the companies sponsoring programs with “…graphic sex, violence, and profanity…” may permanently lower standards for broadcast content.
So without further ado, here are the best and the worst per PTC:
Best: Dunkin’ Brands: Dunkin’ Donuts, Baskin Robbins; Papa John’s
Worst: Burger King; Yum! Brands: KFC, Taco Bell
Best: Pepsi: Tropicana, Gatorade, Aquafina
Worst: Red Bull
Best: TJX Companies: Marshalls, Home Goods, TJ Maxx
Worst: Gap, Inc.: The Gap, Old Navy
Best: Chattem: Allegra, Gold Bond; Procter and Gamble: Cover Girl, Luvs, Swiffer, Bounty, Tide, Crest, Pampers, Olay, Duracell, Gillette, Always, NyQuil
Worst: Johnson & Johnson: Aveeno, Visine, Splenda, Listerine, Clean & Clear; Unilever: Dove, Axe, Lipton, Suave, Vaseline, Hellmann’s
Best: ConAgra: Healthy Choice, Bertolli, Chef Boyardee, Hunts, RediWhip, J. M. Smucker Company: Jif, Folgers, Crisco, Pillsbury; General Mills: Yoplait, Gold Medal, Green Giant, Progresso
Worst: Mondel?z International, Inc.: Trident, Wheat Thins, Sour Patch Kids, Tang, Ritz, Oreo, Nabisco; Kellogg’s: PopTarts, Eggo, Nestlé: Gerber, Coffee; Mate, Friskies, Purina, Hot Pockets, Stouffer’s
Best: Hewlett Packard
Worst: H&R Block