Get ready for a new immersive experience where you’ll have a front row seat to the action, and won’t have to worry about navigating through throngs of attendees at the Las Vegas Convention Center.
The 2021 Consumer Electronics Show (CES) is the latest major conference and expo to go virtual, owing to the ongoing novel coronavirus pandemic.
Official word came Tuesday morning from the Consumer Technology Association, which confirms that the January 6-9, 2021 event — a major revenue generator for the Nevada economy — will now be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world.
“The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world,” the CTA says.
Organization President/CEO Gary Shapiro adds, “Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person. Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”