Nissan will be the exclusive automotive partner for the launch of Apple’s iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming 2014 Nissan Rogue compact SUV, the 2014 Nissan Versa Note and the Nissan LEAF electric car.
“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, VP/Marketing, Nissan North America. “We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
The campaign theme for the all-new 2014 Nissan Rogue is “Make the Ordinary Extraordinary.” The marketing efforts are designed to drive reservations for the vehicle, which goes on sale at Nissan dealers nationwide in November. Rogue’s presence on iTunes Radio is a major part of this effort.
“Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests,” added Brancheau. “We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience.”