iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage access to BlogHer’s network of 2,200 women’s blogs, and promotional opportunities across BlogHer’s audience. As part of the arrangement, iVillage, Oxygen.com and BravoTV.com will feature select BlogHer content. The announcement was made by Lauren Zalaznick, President of Women and Lifestyle Entertainment networks for NBC Universal.
With an extensive online community of women, whose diverse writing includes core lifestyle topics, BlogHer perfectly complements iVillage. The deal builds on iViIlage’s momentum, marked by 23 consecutive months of YOY growth in unique visitors.
This announcement comes on the heels of [email protected]’s first deal — a sponsorship across iVillage and "Today" customized exclusively for Wal-Mart.
[email protected], the company’s new content and marketing initiative geared to women, is comprised of BravoTV.com, Oxygen.com, iVillage and Sugar Inc.