iWidgets signs CBS Interactive


iWidgets, the social syndication company, will be announcing the iWidgets Social Syndication Platform, along with its first major customer, CBS Interactive. Both iWidgets and CBS Interactive will jointly present a live demonstration at the DEMO conference Tuesday at 3pm PT at the Sheraton Hotel in San Diego, CA. Socially syndicating CBS’ popular content through iWidgets Social Syndication Platform will enable CBS’ audience to watch full episodes of television programming directly within popular social networks, and to socially engage the viewers with engaging such features as sharing, polls, ratings, and contests.

The iWidgets Social Syndication Platform makes it easy for websites to socially syndicate their content and user activity deeply into social networks and portals such as Facebook, MySpace, and iGoogle to drive traffic and increase brand awareness. While visiting these popular social networks, consumers can now watch their favorite CBS programming, including the CSI family of shows, Amazing Race, NCSI, and Numb3rs. Over the next few months CBS Interactive will be socially syndicating a majority of their programming.