Via Karlin+Pimsler, J.G. Wentworth, a leader in purchasing structured settlement payments and annuity payments, announced the launch of a new integrated marketing campaign which continues the evolution of the company’s familiar “877-Cash-Now” campaign. Titled “Kash Kahuna,” “Guten Tag,” and “Windows,” the new television spots feature separate musical genres with settings in Hawaii, Germany, and New York to showcase the J.G. Wentworth jingle. The campaign also includes a refresh of the 877cashnow.com website and the creation of numerous digital, mobile and social media extensions.
“This new campaign expands on the years of brand investment that have made J.G. Wentworth a household name and the industry leader,” said David Miller, Chairman and Chief Executive Officer of JGWPT Holdings.