Jack FM now 107X in Denver


107xMax Media’s Adult Hits KDHT 107.1 FM, Jack FM, has flipped to Alternative as  107X: Denver’s Rock Alternative.

“Jack FM just wasn’t doing it for us. We did a little market research and the programming people who work here in the building decided to form a station that plays classic alternative,” Brian DeGrasse, the station’s director of programming, told Westword.

The core of the new programming will be rock and alternative from the ’90s and 2000s. “It’s a wedge directly between KTCL and KBPI,” DeGrasse told the paper.

The station has yet to reveal a formal line-up of DJs and programming. In the meantime, they’re playing 5,000 songs in a row and pointing to a format that takes many cues from listeners. According to the release announcing the kick-off, the new station will be “completely listener-driven.”

DeGrasse backed up that claim, insisting that the audience will largely steer the content of the new station. “Listeners who want to submit song requests of titles they haven’t heard in a while — if they fit the programming, we will put them on the air and we email them or text them,” he said.

See the Westword story here.