Jagermeister named presenting sponsor of Toughest Cowboy


Jagermeister has been named the official Presenting Sponsor for live performances and Spike TV broadcasts of the 2009 "Toughest Cowboy" national tour produced by "World’s Toughest Rodeo". Whiskey Falls, a rising star in the music world, will perform at the Party in the Dirt following "Toughest Cowboy" live events. "Toughest Cowboy" is a new eight-episode one hour series from world-renowned producer Mark Burnett. The new sports-competition reality series premieres Thursday, January 29 at 11:00pm ET/PT on Spike.

Emanating from venues in top major markets including Chicago, Atlanta, Indianapolis, Columbus, Raleigh, and Minneapolis-St. Paul, "Toughest Cowboy" features twelve daring competitors in one of the world’s fastest-growing sports. These fearless cowboys must ride in three dangerous disciplines each night – bareback bronc riding, saddle bronc riding, and bull riding – an unprecedented test of endurance in modern rodeo competition. One competitor will be eliminated each week in a Knock-Out elimination bull ride match. The ultimate "Toughest Cowboy" Champion crowned in the last tournament will win his dream—the deed to a spectacular ranch in the Rocky Mountains of Wyoming.

Emmy-award winning producer Mark Burnett, behind such landmark series as Survivor and The Apprentice, serves as executive producer for "Toughest Cowboy". "Toughest Cowboy" marks the first series to emerge from a pact between Mark Burnett Productions and AEG announced earlier this year.

Jagermeister will host "Toughest Thursdays", Thursday night parties to view the Spike TV broadcasts of "Toughest Cowboy" in bars in most major markets throughout the US.

Other major sponsors include:
  —  The Home Depot: www.homedepot.com
  —  Wrangler: www.wrangler.com
  —  ReelzChannel: www.reelzchannel.com
  —  Wild Horse Wyoming Properties: www.wildhorseranchwy.com
  —  Priefert Ranch Equipment: www.priefert.com
  —  FantasyFishing.com: www.fantasyfishing.com