Jagermeister, the brand known for pioneering the original bar party with its signature Jagerettes, ground-breaking Tap Machines and category-changing Ice Cold Shots, debuted its first-ever television and multimedia campaign in the US on 5/3. The buy, via Crossmedia, includes FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports. Jagermeister is also partnering with online lifestyle sites such as Complex and VICE, as well as buying outdoor advertising in key markets.
Late last year, Mast-Jagermeister SE and Sidney Frank Importing appointed Mistress as advertising AOR for the Jagermeister brand. “Stronger Bond” is aimed at the 21-29 male demo.
Creative features five-time world champion bullfighter Rob Smets’ induction into this pantheon of legends, inclusive of an All-Pro fearless Wide Receiver, Rock Icon, World Champion Boxing Trainer, NASCAR Pit Crew Chief, Famed Street and Tattoo Artist and Big Wave Surfer, as he too has accomplished greatness and earned his Seat at the Table.
The 5/3 reveal of the “Stronger Bond” creative also marks a milestone for Jagermeister’s digital marketing efforts. Consumers will be introduced to an all new www.Jager.com, developed by Jagermeister’s U.S. digital AOR Hi-ReS!, which will not only house all relevant brand information, but will also deliver in-depth and behind the scenes documentary videos and footage for each of the seven men around the table.
See the spot here: