The global campaign is for the launch of its definitive sports car – the F-TYPE. As Jaguar’s first new true sports car model in 50 years, the new model represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
The multi-channel campaign will include integrated activity across TV, Cinema, print, outdoor, digital, mobile and tablet, as well as experiential and social media. The campaign will roll out across the UK, Mainland Europe, China, North and South America, EMEA and Asia Pacific.
“Your Turn” is spearheaded by a TV/Cinema ad which breaks mid-May, and will run through to. Using motion, sound and design queues the campaign invites prospective owners to experience the new Jaguar F-TYPE.