Jamie Oliver’s Food Revolution (9-10pm): Continuing to surge over its lead-in at 9pm among Total Viewers (+31%) and Adults 18-49 (+78%) and building throughout its telecast, ABC freshman Jamie Oliver’s Food Revolution ran a strong second in its slot to CBS’ time-period-established Medium in Adults 18-49 (1.6/5 vs. 1.7/6), beating out Fox’s Kitchen Nightmares by 7% (1.5/5) and NBC’s Dateline by 33% (1.2/4). Food Revolution ranked #1 in the hour with Adults 18-34 and Women 18-34, the show’s 3rd straight week to win its time slot on the latter measure.
The new ABC series stood as Friday’s #2 TV show with Adults 18-49, behind only CBS’ veteran drama Medium, while outdelivering Week 2 of CBS’ freshman Miami Medical on the night by 14% (1.4/4 from 10-11pm).
Jamie Oliver’s Food Revolution was up week to week by 9% in Total Viewers and by 7% in Adults 18-49. ABC finished #2 on Friday among Adults 18-49 and across all key Women (W18-34/W18-49/W25-54).