by Diana Stokey, Media Monitors
The holidays are just weeks away. Perhaps jewelry is on the gift list?
One retailer hopes that’s the case and it’s using radio to reach potential customers.
Jared, The Galleria Of Jewelry has a brand-new campaign, and with that effort finds itself in fifth place in the latest Media Monitors Spot Ten Radio chart, with 27,217 ads.
Meanwhile, big holiday retailer Macy’s escalated its efforts at radio, rising from No. 25 to No. 7 thanks to the airing of 24,975 spots.
Lastly, JCPenney has emerged as a top advertiser across radio, broadcast TV and cable TV, and ranks No. 3 in this week’s Spot Ten Radio report.