AdLarge Media has hired audio and digital media exec Jay Green as Vice President, Digital Sales and Content Partnerships, to lead the company’s continued expansion into digital audio ad sales representation. Green is known for working with Fortune 500 brands on high-level audio integrations designed to maximize revenue and provide increased ROI for advertisers. As National Account Director at PodCastOne, he evangelized the emerging on-demand digital audio medium, leading sales, marketing, and operations to develop next-generation opportunities, grass roots marketing programs, and new business.
“We are delighted to bring Jay on board to steer our digital audio and mobile strategy,” stated Cathy Csukas, Co-Founder and President, AdLarge Media. “Jay’s impressive background and knowledge of digital audio advertising trends, combined with his expertise in operations and management, make him the ideal candidate to help us meet our expansion goals.”
Green has a fifteen-year record of success with national and network audio and digital audio companies, including a ten-year stint at Dial Global, where he rose to Vice President, Strategic Operations. His extensive background includes sales, campaign management, sales planning, research, audience analysis, and market research for new product launches such as NBC Sports, TuneIn, NFL, Slacker, and more. During his career, he has cultivated collaborative relationships with numerous content partners.
“I am passionate about digital audio advertising and dedicated to creating first-to-market campaigns for our advertisers,” explained Green. “AdLarge’s reputation for innovation and excellence was a compelling reason for me to become an integral member of their team. It’s an exciting time to join the company.”
“We are very happy to welcome Jay to our team,” said Gary Schonfeld, Co-Founder and Chief Executive Officer, Adlarge Media. “Jay’s keen understanding of the digital audio marketplace will advance our objectives and those of our digital and mobile partners. He also is skilled at developing the kind of customized programs and packages that national advertisers have come to expect from AdLarge Media.”