’Jay Leno’ Close-Up hitting 10-week high Dec. 21-27

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MONDAY’S ‘JAY LENO’ HITS A 10-WEEK HIGH IN ADULTS 18-49 AND DELIVERS THE SHOW’S BIGGEST OVERALL MONDAY VIEWERSHIP IN 13 WEEKS


Paced by “NBC Sunday Night Football,” which was the #1 primetime program of the week in adults 18-49 and all other key measures, NBC tied for #1 in primetime’s key demographic of adults 18-49, averaging a 2.0 rating, 6 share in 18-49 and 6.4 million viewers overall for the week of December 14-20, according to in-home viewing figures from Nielsen Media Research. 

For the week, NBC ranked #1 outright among the major networks in adults, men and women 18-34, men 18-49 and men 25-54 and #2 in all other key measures, including adults 25-54 and total viewers.  

Jay Leno: NBC highlights for the week of December 21-27:

Monday, “The Jay Leno Show” delivered its highest Monday rating in adults 18-49 in 10 weeks; its top Monday results in adults 25-54 in 12 weeks and its biggest overall Monday viewership in 13 weeks.  This marks the third Monday in a row that “The Jay Leno Show” delivered week-to-week gains in adults 18-49 and in total viewers.  Versus the prior Monday, “Leno” was up 7 percent in adults 18-49, 18 percent in adults 25-54 and 22 percent in total viewers.

The Jay Leno Show” on Monday ranked #2 among the major networks in its slot in 18-49, total viewers and all other key measures.

Tuesday, “The Jay Leno Show” ranked #1 among the major networks in its hour in adults, men and women 18-34 and men 18-49 and was #2 in all other key ratings measures, including adults 18-49, adults 25-54 and total viewers.

Tuesday, Dec. 22 marked the ninth consecutive telecast of “The Jay Leno Show” to out-deliver a competing broadcast network in adults 18-49, adults 25-54 and total viewers, dating back to a win over ABC’s “Private Practice” encore on December 10, followed by finishes ahead of CBS’s “Numb3rs” rebroadcast on December 11, ABC’s “Castle” encore on December 14, ABC’s December 15 rebroadcast of “The Forgotten,” ABC’s original “Eastwick” on December 16, ABC’s “Private Practice” encore on December 17, CBS’s December 18 encore telecast of “Numb3rs” and ABC’s December 21 rebroadcast of “Castle.”

Wednesday, “The Jay Leno Show” built on its lead-in from an encore telecast in the previous hour by 57 percent in adults 18-49, by 56 percent in adults 25-54 and by 76 percent in total viewers.  “Leno” ranked #2 among the major networks in the hour in total viewers, men 18-49 and men 18-34 and tied for #2 in adults 18-34.

(Note: Thursday, Dec. 24 and On Thursday, December 24 from 8-11 p.m. ET, an encore telecast of the 1946 movie classic “It’s a Wonderful Life” (1.6/6 in 18-49, 5.3 million viewers overall) ranked #1 among the broadcast networks in adults 18-49 and all other key demographics.)

Friday from 10:01-11 p.m. ET, an encore telecast of  “The Jay Leno Show” averaged a 0.9/3 in adults 18-49, a 1.2/4 in adults 25-54 and 3.4 million viewers overall.  Friday’s time-period competition included CBS’s encore telecast of  “The Mentalist” and ABC’s rebroadcast of “Pirates of the Caribbean: Dead Man’s Chest.”  In the time period, the “Leno” rebroadcast ranked #2 among the major networks in men 18-34 and men 18-49.

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (0.9 vs. 1.4), in adults 25-54 (1.2 vs. 1.8) and total viewers (3.4 million vs. 5.1 million).  Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (0.9 vs. 2.2), adults 25-54 (1.2 vs. 2.7) and total viewers (3.4 million vs. 6.9 million).

Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: data and information provided by NBC)

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