‘Jay Leno’ hits highest Thursday total viewers in six weeks


From 8-9 p.m. ET, an encore telecast of “The Office” averaged a 1.0/3 in adults 18-49 and 2.8 million viewers overall. 

From 9-10:01 p.m. ET, the NBC News Special “NBC’s People of the Year” delivered a 1.4/4 in adults 18-49 and 5.2 million viewers overall, building on its lead-in by 40 percent in 18-49 and 88 percent in total viewers. 

From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.5 rating, 5 share in adults 18-49, a 1.7/5 in adults 25-54 and 5.0 million viewers overall.  Last night’s competition in the time slot included CBS’s “The Mentalist” encore and ABC’s Paul McCartney special.
Versus the prior Thursday, “The Jay Leno Show” was up 6 percent in total viewers (5.041 million vs. 4.771 million), to amass the show’s biggest Thursday overall audience in six weeks (since October 15).

In the time period, “The Jay Leno Show” is #1 among the major networks in men 18-34 and #2 in adults 18-34, 18-49 and 25-54, total viewers and most other key categories.
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.5 vs. 1.4; in adults 25-54, 1.7 vs. 1.8; and in total viewers, 5.0 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to the “Jay Leno” debut are: in adults 18-49, 1.5 vs. 2.2; in adults 25-54, 1.7 vs. 2.7; and in total viewers, 5.0 million vs. 6.9 million.

In Late-Night Local People Meters Thursday night:
Conan O’Brien (1.1/5 in 18-49 in local people meters) topped CBS’s LATE SHOW (1.0/4 with an encore) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) tied CBS’s LATE LATE SHOW (0.6/4 with an encore). 

(source: data and information provided by NBC. NOTE: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are “live only.”)