Jeep debuts effort for 2011 Jeep Compass


The new campaign called “Bloodline” has made its debut this evening on local and national broadcast channels across the country. Chrysler Group spokesperson Dianna Gutierrez tells RBR-TVBR it will include network sports, prime time, late night, cable, cable sports and syndication.

“Bloodline” showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand’s legendary heritage.  The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.