The new campaign called “Bloodline” has made its debut this evening on local and national broadcast channels across the country. Chrysler Group spokesperson Dianna Gutierrez tells RBR-TVBR it will include network sports, prime time, late night, cable, cable sports and syndication.
“Bloodline” showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand’s legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.
