Media software company Marketron has named Jeff Haley its CEO. The announcement comes a day after Haley announced that he was leaving after five years as President and CEO of the Radio Advertising Bureau (RAB) to pursue a new opportunity.
“We are thrilled to have the level of experience Jeff brings in his new role at Marketron,” said Matthew Gormly, Managing Partner at the Wicks Group, the primary owner of Marketron. “His proven track record in driving growth across multiple media platforms dovetails with Marketron’s strategy in providing the industry with the most robust and advanced media platform in the market today. Jeff’s track record speaks for itself in driving value for broadcasters and attracting accretive ad spend to the industry.”
Haley succeeds Steve Minisini who left Marketron in February.
Prior to the RAB, Haley served as senior vice president for Time Warner Global Marketing.
“I’ve admired Marketron for their insight and work in recognizing the need for a more robust and open business platform. And, for investing both their expertise and capital in that endeavor,” said Haley, who will assume the new post on April 16th. “I’m honored to play a role in this transformative time in the market and I am looking forward to growing revenues and business efficiency for our customers.”