Jelli, the programmatic ad platform for radio, has signed two deals to deploy RadioSpot, its cloud-based ad server for broadcast radio, with Emmis-owned WBLS-FM based in New York City and Beasley Broadcast Group’s WJBR-FM Wilmington/Philadelphia, Miami’s WQAM-AM and Las Vegas stations KKLZ-FM, KOAS-FM, KVGS-FM and KCYE-FM.
RadioSpot automates radio advertising, combining the technology of online ad-tech with the significant reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
RadioSpot is now deployed at over 400 radio stations in over 185 cities nationwide, reaching 60 million people weekly.
Jelli’s RadioSpot ad platform makes buying radio advertising faster and easier, significantly increasing the control, accountability, and real-time transparency of campaigns. Radio stations benefit from fewer errors, better insights, higher revenue and lower costs.
“The benefit of deploying Jelli’s RadioSpot at another one of our New York stations is significant. We installed RadioSpot at Hot 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically,” said Doug James, Director of Sales for Emmis Communications’ WBLS/HOT 97 Radio in New York. “RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”
“RadioSpot enables broadcast radio to keep pace with needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” said Mike Dougherty, Jelli CEO.