Jelli launches new ad platform; signs Mapleton, Opus Media


Jelli, a social radio platform, has launched advanced new ad features in the Jelli Platform and signed deals with Mapleton Communications and Opus Media Partners to deploy the Jelli Platform at over 50 stations.

The new platform features enable radio stations to use Jelli as a flexible ad serving network for terrestrial radio advertising. These new features allow even those stations that do not leverage Jelli’s programming capabilities to take advantage of Jelli’s ad platform.

“In spite of the increasingly noisy media landscape, radio continues to be one of the most powerful mediums for reaching an audience,” said Mike Dougherty, Jelli’s CEO. “Ad tech has transformed the online advertising space, and now we are bringing this innovation to terrestrial radio, a $40 billion global market with tremendous opportunity for reinvention.”

As part of this launch, Mapleton and Opus have entered into agreements to deploy the Jelli Platform throughout their radio groups to drive incremental revenue.

The Jelli Platform enables stations to monetize unsold on-air inventory at attractive rates, providing immediate sales traction, valuable advertising ROI, and a new source of revenue to supplement local selling efforts.

To deploy the Jelli Platform, each station integrates a Jelli server at their station and connects it to the internet. Then the station allocates inventory to the Jelli Platform using their existing ad trafficking and scheduling software. Jelli takes it from there, serving radio ads on the air, and paying the station for those ads.

Jelli’s cloud-based platform is simple to integrate and maintain, with no software to support or patches to update.