A founding partner in the openGear initiative has just been promoted to the newly created position of VP/Marketing and Strategic Accounts.
Taking the role at Cobalt Digital is Jesse Foster, most recently the Illnois-based company’s director of product and business development.
In his new role, Foster will be responsible for all aspects of the Cobalt Digital product line, including product marketing and promotion, public relations, corporate messaging, customer knowledge, sales and distribution training, and development of strategic sales opportunities.
“Jesse’s knowledge of broadcast products and applications, his associations with industry colleagues, and his networking capabilities — gained from extensive travel with Cobalt — helped earn him this prestigious and well-deserved position,” said company CEO Bob McAlpine. “We’re sure he’ll make the most of it and continue his exceptional work in guiding the company toward ever-greater success.”
Over a career spanning nearly two decades in professional broadcast technology, Foster has built up a strong record of achievement and has demonstrated success providing technology solutions in a highly competitive market. For the past six years with Cobalt, he has been deeply involved with product management and with the company’s corporate branding and outreach efforts. Prior to joining Cobalt, he held positions with Evertz and Nevion.
Cobalt designs and manufactures award-winning 12G/3G/HD/SD and IP-based conversion, terminal, throwdown, and multiviewer technology for the broadcast television environment.