JetBlue Airways has selected Mullen as its creative and media AOR following a five-month review. The agency replaces JWT, which handled creative since 2005, and Mediacom for planning and buying.
Said JetBlue’s SVP of marketing and commercial strategy Marty St. George: “After a rigorous search process we are excited to appoint Mullen as our agency of record. Not only does Mullen have a strong record of success supporting brands such as Zappos and Panera Bread, they are an outstanding cultural fit for JetBlue. We are particularly impressed by their retail focus and their strong track record at creating truly integrated marketing platforms. We believe they will deliver a unique and fresh perspective that will enhance the vitality of our brand.”
Mullen managing partner and director of account service Alex Leikikh, who led the agency pitch team, commented, “As an agency we always want to work with brands that are true innovators and JetBlue is just that sort of company. Over the course of ten years, JetBlue has re-defined flying by keenly focusing on the customer experience. We’re genuinely proud to be partnering with JetBlue to advance this outstanding brand.”