Jewelry, Gems, Allentown and Bethlehem spots observed

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According to Arbitron, Allentown/ Bethlehem is the 69th largest radio market with a population of 705,200. According to Media Monitors, the #1 radio advertiser in that market last week was Brown-Daub KIA with 557 spots. Brown-Daub Ford  Lincoln-Mercury was #2, up from #26, with 359 spots, while Geico was #3 airing 253 announcements. AutoZone was #4 with 253 spots and Jared the Galleria of Jewelry was #5 running 171 ads. #6 was McDonald’s with 160 spots, while Highmark Blue Cross Blue Shield was #7 with 143 spots. PenteleData was #8 with 137 spots and Honda was #9 clearing 136 spots. The Home Depot was #10 airing 136 spots.


JEWELRY & WATCHES
JARED THE GALLERIA OF JEWELRY was king of this category running 11,878 spots nationally last week. Coming in #2 was SHANE COMPANY with 8,784 spots. FRED MEYER JEWELERS was #3 with 2,386 spots and BEN BRIDGE JEWELER was #4 running 2,226 commercials. GENESIS DIAMONDS was #5 with 2,157 spots, while DIAMONDS DIRECT was #6 with 2,066 spots. ROLEX, the watcher maker, was #7 with 1,363 commercials and INTERNATIONAL DIAMOND JEWELERS at #8 with 1,259 spots. Coming in at #9 was THE JEWELRY EXCHANGE with 905 spots and in at #10 was LITTMAN JEWELERS with 887 spots.

NATIONAL STATISTICS
GEICO powers up and takes back #1 nationally with 40,148 spots. MCDONALD’S jumps from #5 to #2 with 25,635 ads, while THE HOME DEPOT falls from #1 to #3 with 24,217 spots. VERIZON was #4 with 23,031 ads, while HONDA was #5 with 20,229 spots.