Via JWT Atlanta, Jiffy Lube recently launched a new national campaign, “Leave Worry Behind,” which highlights the company’s commitment to delivering a worry-free vehicle maintenance experience to customers. The first franchisee-funded national effort by Jiffy Lube in more than 20 years, “Leave Worry Behind” was developed with insights gathered from drivers to help shape the campaign.
Media buying was handled by Mindshare. The campaign includes television, radio, print, digital and social media. It debuted on 6/21 with two television spots, “Luge” and “Roller Derby,” on major broadcast and cable.
See the Luge spot here:
See the Roller Derby spot here:
Digital includes buys on MLB.com and MSNBC.com to coincide with the Summer Olympic Games. Additional activations will follow and the campaign creative is available to Jiffy Lube franchisees to support local marketing.
In recent years, Jiffy developed a number of initiatives to reduce the anxiety often associated with vehicle maintenance. The company expanded its training program Jiffy Lube University, to help ensure that service centers employ knowledgeable, highly trained technicians. Jiffy says it is the only company in the industry to earn the distinction of being an Automotive Service Excellence (ASE) Certified Training Provider. Additionally, Jiffy Lube recently completed a system-wide store re-image program to create a more modern and comfortable customer experience.
In addition, a new pledge – which outlines the “Leave Worry Behind” promise – is now in service centers across North America. The brand also is expanding its social media presence with a new Jiffy Lube Facebook page, designed to provide fans with helpful tips and information, and to more directly engage with customers and solicit feedback in real time.