She gets the stripes for Turner Broadcasting System’s Animation, Young Adults and Kids Media (AYAKM), it was announced by Brenda Piper, chief marketing officer for AYAKM. In this newly created role, King will oversee all aspects of strategic partnerships, event marketing and trade marketing that support cable networks Cartoon Network and Adult Swim, and their ancillary digital businesses. She will work closely with Turner Broadcasting’s Young Adults Sales management to develop strategies that drive revenue for the division, including delivering advertising Upfront strategies. King’s responsibilities will also include developing and overseeing marketing partnerships with relevant brands that drive consumer value and develop new business opportunities. King will be based in Atlanta and report directly to Piper.
“This new strategic marketing role is extremely important for both Cartoon Network and Adult Swim, particularly as the industry continues to evolve at lightning speed and we are working with our partners to figure out completely new ways to effectively engage with our audiences through social media, mobile and smart devices.” said Piper. “We’re are extremely happy to welcome Jill back home where she first pushed the boundaries on sales promotions and set industry standards by pioneering new approaches.”
King returns to AYAKM following nearly two years as independent consultant to the division while based overseas. In her previous role, King served as senior vice president of strategic marketing and partnerships for AYAKM, where she was responsible for overseeing the development and execution of promotional marketing programs that supported advertising sales and brand priorities for Cartoon Network and Adult Swim. Prior to this, she was vice president, promotions marketing and sponsorships for the networks, and helped develop compelling and innovative advertiser promotional programs and sponsorships across multiple platforms. Among her accomplishments, King developed and managed premier sports partnerships with the NBA, NFL, MLB and NASCAR; she helped to build Cartoon Network’s original pro-social campaign umbrella, GET ANIMATED; and she served as vice president in charge of production for Cartoon Network’s NBA All-Star program and PROPS, a national search for real-world kids with exceptional talent, commitment and prowess in sports or the arts.
King came to Turner Broadcasting in 2000 to serve as a New Media consultant to Cartoon Network, and she was quickly offered a permanent role as senior manager of promotions marketing and sponsorships for Cartoon Network New Media. Within two years she was named director of the division, which expanded her role to include Cartoon Network and charged her with creating promotional packages that complemented advertising client programs based on specific marketing objectives. In 2004, she was promoted to vice president and created and executed several hundred promotions and sponsorships annually across all Cartoon Network television and digital businesses.
Previously, King was a researcher at The Coca-Cola Company responsible for identifying, analyzing and reporting marketplace and workforce trends to support information technology and marketing initiatives. She also served from 1996-1999 as an account executive at System One Technical.