JMA adds new format


Jones MediaAmerica has introduced “Jones Variety Hits” to their 24-hour, satellite-delivered formats that will provide day and daypartable in-program inventory to national advertisers.  The new format is set to launch 3/1.
 “Jones Variety Hits is the perfect complement to the 11 existing formats that comprise our 24 hour network,” said Susan Love, VP, Advertising Sales for Jones MediaAmerica.  “We know that Jones Variety Hits will help us continue to effectively target and reach the core demographic of Adults 25-54, and we’re very excited about that.”

Jones Variety Hits will showcase top artists like Elton John, Matchbox Twenty, George Michael, Alanis Morrisette, John Mayer, and Prince, focusing on a unique blend of hits from the ‘70’s, ‘80’s, ‘90’s and today.