Jones MediaAmerica will introduce two new networks to RADAR – Adult Power and Female Perspective. The highly targeted new networks are a result of a restructuring of the current network as well as the addition of Jones inventory. Both networks, which will be available for purchase for the 2008 buying season, will be published in the RADAR 93 Special Tab and officially debut in RADAR 94. The Jones MediaAmerica TWC Radio Network will continue to be available for purchase through the end of 2007.
Since entering RADAR in 2004, the Jones MediaAmerica TWC Radio Network has consistently ranked among the top 5 with Adults 25-54, having most recently occupied the #1 position in RADAR 92. Jones anticipates that each network will follow the path of its predecessor, and will continue to have a strong ranking in this adult demo.
Female Perspective will have a strong concentration in the coveted female demographic as well. Both the Adult Power and Female Perspective network cover Monday – Sunday, 6AM-7PM, offering top market delivery and upscale audiences. Adult Power reaches listeners in 99% of the U.S., while Female Perspective covers 97% of the U.S.