Job Description or Job Expectations? Guess Which One is Better.


Barrett-RiddlebergerBy Barrett Riddleberger

No one wants to tell an employee that they have just lost their source of income, and when that employee truly doesn’t seem to understand why, it’s even worse. But having to fire a salesperson with great potential who “just doesn’t get it” happens to nearly every sales manager. If this happens too frequently in your business, you may be over-relying on your job descriptions to direct sales activities, says xPotential Selling Inc. CEO Barrett Riddleberger ( in this commentary.

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