John McCain using TV to highlight opponent

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The decision of Arizona Republican Senate candidate J.D. Hayworth to appear in a TV infomercial after his stint in the US Congress came to an end has ended up back on television – but this time, it’s part of an advertising campaign being run by his opponent, incumbent Sen. John McCain (R-AZ).


Hayworth, who eventually wound up doing talk radio for Clear Channel in Phoenix, was touting a seminar that purported to teach those choosing to matriculate how to earn government grants. The seminar was attacked by a Tucson newspaper, saying that it charged people for information they could have gotten at no charge on their own using the lure of “free money.”

Hayworth responded to the ads resurrection by saying that he learned growing up that consumers should always have the phrase “caveat emptor” or “buyer beware” in mind when considering any advertising message.

Naturally, those words have been appropriated by the McCain campaign. The McCain ads go after Hayworth for appearing in the infomercial, highlight his defense of the ad, and tag Hayworth with a “beware” phrase – “voter beware.”

RBR-TVBR observation: Thanks to the internet, anything that is captured on some form of recording device is seemingly out there forever. It’s to the point where we should all be informed that anything we say or do can be used against us – at birth.

McCain has a long and colorful history of his own, much of which is readily available on videotape. Now that McCain has gone negative on Hayworth, is McCain going to find himself starring in campaign commercials as well?

This one could get ugly in a hurry – stay tuned.