The rocker gives a glimpse into his busy—and sometimes painful–life in a new ad for Advil. It’s his first verbal endorsement of a product in an ad campaign in his 30-year career. The TV ad was shot in Red Bank, New Jersey, at the Jon Bon Jovi Soul Kitchen, a community kitchen that recently opened as an initiative of the Jon Bon Jovi Soul Foundation, of which Advil is a sponsor.
“Pain does not have much of a place in my life. I checked the schedule and it’s not on it. You never know when Advil is needed.” is some of the script.
Last year, Jon injured his calf muscle on stage while entertaining a hometown crowd in New Jersey. He later revealed in an interview that he relies on Advil to get through the aches and pains that come with touring, setting the stage for his true Advil story. In the ad, which broke 12/9, Jon joins other real Advil users who have told their stories of pain and relief in Advil’s current testimonial-style effort. The ads show that no matter who you are or what you do, pain disrupts busy lives.
Vignettes in the :30 second commercial and additional digital content include Jon backstage and on the road, as well as sitting down at the Jon Bon Jovi Soul Kitchen, which offers nutritious meals to those in need.
See the ad: