Jones MediaAmerica details debut of two new RADAR nets

0

Jones MediaAmerica made a strong showing in a RADAR 93 Special Tab with the creation of two new networks – Jones MediaAmerica Adult Power Network and Jones MediaAmerica Female Perspective Network. 


Since entering RADAR in 2004, JMA programming has ranked among the Top 5 with Adults 25-54, currently occupying the No. 1 position in RADAR 93 with the Jones MediaAmerica TWC Radio Network.  The JMA Adult Power Network hit the No. 1 position across virtually all key demos, including Adults, Men and Women 25-54, Adults and Men 18-49, and Adults, Men and Women 35-64.  The JMA Female Perspective Network ranks among the Top 5 with both Women 25-54 and Women 18-49, with excellent penetration among the Top 10, Top 25 and Top 50 markets.

"We are extremely pleased with the performance of our new networks," said Susan Love, VP Advertising Sales and Marketing for JMA.  "It’s exciting to be able to offer advertisers such targeted programming to efficiently reach consumers across all demographics."

Both networks are available for purchase for the 2008 upfront buying season.  The Jones MediaAmerica TWC Radio Network will continue to be available for purchase through the end of 2007.


SHARE
Previous articleEye on ION
Next articleIdearc Media flips Miami Verizon Yellow Pages bilingual
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.