Almost a year after taking the helm, Univision Radio President Jose Valle is enjoying success. The Spanish radio giant outperformed the overall radio business and reported revenue growth in Q4. How did that come about?
In an exclusive interview, Valle told RBR-TVBR that a couple of things were behind the ratings and revenue success at Univision Radio.[audio:Jose-Valle-030912.mp3|titles=Jose Valle]
In his wide-ranging interview with RBR-TVBR Executive Editor Jack Messmer, Valle discussed how Univision Radio has adapted to Arbitron’s PPM ratings system, prospects for 2012 election spending and syndication opportunities for his company’s big market talent.
RBR-TVBR Media Information Bureau subscribers may click here to hear the entire interview with Jose Valle.