Journal Broadcast Group Wichita Operations is using a new approach to find qualified job candidates. “Careers in Radio” is a half-hour webcast aimed at promoting job opportunities currently available at the stations and numerous career options in broadcasting.
The live web broadcast will stream simultaneously across all six of the stations’ websites from 12:30 – 1 p.m. CT on Thursday, 7/28. The live webcast was an idea that developed internally.
“Now that we have Periscope Digital Media on board to produce broadcast quality video for our customers, we decided to take a look at ways we could use our new digital video production capabilities to recruit future employees,” VP/GM Eric McCart said. “In brainstorming ways to do that, we came up with Careers in Radio. We hope it will help attract people who may not previously have thought about pursuing a career in this industry while also recruiting the right, top-performing candidates for the positions we currently have available.”
Those watching the half-hour live web broadcast will learn about career opportunities in industry. From partnering with advertisers to promoting the station to producing the shows that go on-air, Careers in Radio will be a chance for listeners to see some of what goes into creating everything they hear on the radio.
The live half-hour program will be hosted by McCart and include interviews from station staffers as well as behind-the-scenes footage from operations, programming, sales, news, and promotion and marketing. It will stream simultaneously on these six radio station websites: www.kfdi.com, www.trueoldies1070.com, www.t95.com, www.1045thefox.com, www.classiccountry923.com, www.radiolobo1065.com.
As it is a live streaming webcast, the program will air initially in English on Regional Mexican station Radio Lobo KYQQ and will be translated into Spanish at a later point. The six stations serving the Wichita market that are owned by Journal Broadcast Group are: Today’s KFDI FM 101.3 (KFDI-FM), True Oldies 1070 AM (KLIO-AM), T95 (KICT-FM), 104.5 The Fox (KFXJ-FM), Classic
Country 92.3 FM (KFTI-FM) and Radio Lobo KYQQ 106.5 FM (KYQQ-FM).
RBR-TVBR observation: A great idea for recruiting from a national pool of talent, and it doesn’t tie up the on-air inventory. But better yet, this is a great idea for any station or group of stations to make online revenue from local advertisers looking for employment. They get to interact with the local community, explain their businesses and let their own employees show and tell more about the company with video.