PepsiCo’s Quaker Oats Company has appointed Toronto-based Juniper Park, an Omnicom Group company, AOR for its entire Quaker Foods & Snacks North America portfolio of brands.
“We’re excited to expand our relationship with Juniper Park to now include our entire Quaker Foods and Snacks portfolio,” said Kirsten Lynch, Quaker Chief Marketing Officer. “Quaker is the jewel in the PepsiCo family of good-for-you food brands. Juniper Park has been, and will continue to be, a strong partner as we build Quaker into a preeminent health and wellness brand. They bring strong strategic skills, a deep understanding of our consumer, and a track record of outstanding creative for PepsiCo.”
“We are thrilled to take our partnership with Quaker to this new and expanded level,” noted Jill Nykoliation, President, Juniper Park.
The agency will assume responsibilities for the Quaker Foods & Snacks portfolio of brands including its 132-year old signature Old Fashioned Quaker® Oats, Quaker® Quick Oats, Quaker® Steel-Cut Oats, Quaker® Instant Oatmeal, Chewy® granola bars, ready-to-eat cereals Life®, Quaker® Oatmeal Squares and Cap’N Crunch®; in addition to their existing work for Near East® and Rice-R-Roni® side dishes and Quaker® rice snacks businesses. Juniper Park has been a PepsiCo partner agency of record since 2007, and also handles assignments for the Frito-Lay North America brands Lay’s®, SunChips® and Baked!®