Attention, broadcast media: Advertising spend on “Free Video on Demand” content — such as media on YouTube and Facebook — is predicted to surge by $25 billion over the next five years.
In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues to growth.
Perhaps its time for radio and TV to fully invest in digital delivery, so it does not lose out on advertising dollar allocations by marketers across all categories.
