Kagan On Cable: A Record Q1 Cord Cut, Fueled By COVID-19

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So much for that belief that TV hungry sheltered-at-home Americans would at least, temporarily, stem the cessation of MVPD services.


“Cord cutting” in the U.S. was fast and furious in Q1 — so much so that multichannel subscriptions experienced their largest-ever first quarter decline. That’s according to fresh data from Kagan, which notes, “At 2 million, it was both the biggest absolute and relative quarterly drop to-date.”

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