Kantar Media buys AdGooroo for upped data analysis


The integration will enhance ability of Kantar to holistically measure global digital media landscape: Kantar Media, a part of WPP, has acquired AdGooroo, a leading provider of global digital media intelligence.  The announcement, was made by Terry Kent, CEO, Kantar Media North America. With the buy, Kantar Media will enhance its digital media measurement and analysis capabilities, broadening Kantar’s current insights in display, video, ad networks and paid search advertising trends. This includes expenditure allocated, and keywords purchased–as well as detailed data on spend, impressions, creative, traffic and site usage.

“We are committed to measuring all media, and digital media is obviously an important component to that,” says Kent. “Paid search, in particular, is a complex fragmented medium, with many different inputs. The dynamically re-calibrated methodology represented by AdGooroo is the best in the market for measuring paid search and we are looking forward to bringing these enhanced capabilities to our clients.”

Founded in 2004, AdGooroo serves 4,000 users worldwide from many top marketers and agencies, providing insights and data on competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. In addition, AdGooroo tools allow clients to proactively monitor the online advertising landscape of specific industries, providing advertisers with unprecedented insight into their marketplace. AdGooroo also helps clients build long-term competitive advantage in the areas of paid and organic search, link building, display advertising, business-to-business lead generation and online trademark protection.