Former “American Idol” judge Kara DioGuardi isn’t looking for work any longer. She and Jewel will be on a Bravo show with a working title of “Going Platinum” which will be a reality competition show for aspiring singer-songwriters.
Both Jewel (Kilcher) and DioGuardi are accomplished and successful singer-songwriters, so are well suited to judge and advise the wannabes. Jewel is set to host the series as well as give her feedback alongside DioGuardi as head judge.
The series is currently in production in Los Angeles and is scheduled to premiere in 2011 with 10 episodes.
Going Platinum will follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together. To find out if they have what it takes, some of today’s most influential artists will be featured throughout the series to help guest judge the competition. In the end, only one will be crowned the ultimate hitmaker and walk away with a $100,000 cash prize, publishing deal with Sony, BMI Songwriters The Writing Camp and a recording deal with RCA/Jive.
“Bravo is giving viewers a front row seat to experience the journey and aspirations of these gifted songwriters and see inside this unique creative process for the first time,” said Frances Berwick, President, Bravo Media. “It’ll be inspiring to have Jewel and Kara involved in this series as they share their experience and wisdom in the intensely competitive world of music.”
“I am excited to be a part of this show because as a songwriter, I understand the dedication and struggle these musicians are going through. This series will showcase the passion, talent and determination it requires to become a hit songwriter, and in the end we will find the next big music star,” said Jewel.
“Hit songs are the backbone of the music industry, and as a publisher, nothing excites me more than finding new songwriting talent. I am happy to be a part of a show that helps up and coming songwriters pursue their dreams, while giving the public a look into the creative process,” said Kara DioGuardi.
Going Platinum is produced by True Entertainment. Glenda Hersh, Steven Weinstock, Faye Stapleton, Evan Bogart, Tim Bogart, and Marvin Acuna serve as executive producers.
RBR-TVBR observation: It would probably be too realistic to make the contestants live in their cars, as Jewel famously had to until she was discovered singing in a San Diego coffeehouse.