WUUB-FM, a station that was an overstock item in the earlier deal between CBS Radio and Palm Beach Radio, is going to Craig Karmazin’s Good Karma Broadcasting in a pass-through deal. It’ll double up with GKB’s ESPN WEFL-AM.
In fact, it will do more than double up – it will simulcast the Sports-Talk format of the AM station, according to Karmazin. “Our goal is to be able to connect with fans regardless of how they are consuming sports and this allows us another opportunity to connect in addition to AM radio, television, digital and mobile,” said Karmazin.
“This new signal will improve both day and nighttime coverage and we are excited to grow our presence throughout the Palm Beaches and the Treasure Coast.”
WUUB was WHFS-FM at the time it was sold (the calls remained the property of CBS) to Dean Goodman’s Palm Beach Broadcasting in a $50M deal that included four other FMs and overlapped one already in Goodman’s possession. The market size only allows for four stations in one band, a problem which was solved by moving one station to Miami and by optioning and spinning this WUUB to Karmazin.
GKB will pay $2.4M cash for the station.
“We’re excited about expanding our coverage throughout Palm Beach County and the Treasure Coast,” said GKB Vice President/General Manager of ESPN 760, Steve Politziner. “This is a great testament to the passion and loyalty of our fans throughout the area and will allow us to serve them better.”
“We are extremely excited about this move to 106.3 FM and the investment that Good Karma is making for our fans,” said ESPN Senior Vice President/Production, Business Divisions, Traug Keller. “We are always a proponent of getting our content closer to our core demographic for our advertising partners and we are thrilled that Craig and Steve share that vision.”
WEFL-AM, licensed to Tequesta FL, is a Class B on 760 kHz with 3 kW-D, 1.5 kW-N, DA2; WUUB-FM, licensed to Jupiter FL, is a Class C3 on 106.3 MHz with 19 kW @ 374’. Both stations provide good coverage of the center of the West Palm Beach market, and the AM makes it as far north as Fort Pierce when the sun is up.