Katz 360 Sales, the digital sales arm of the Katz Media Group, and Steel Media Inc., announced a partnership that combines Katz 360’s terrestrial and digital audio presence with Steel Media’s database and viral marketing expertise. The partnership enables Katz 360 to offer Katz Online Database Segmentation, which helps advertisers deliberately target consumers according to specific demos and also measures multi-channel touch points. The Katz 360 team can now segment a program according to age, gender, lifestyle and behavior, and customize it exactly to the needs of an agency or advertiser. It also allows Steel Media to extend its value proposition for advertisers and agencies across Katz’s offices nationwide. Steel Media, based in New York City, has grown extensively over the past 10 years and expanded to Chicago, Los Angeles and San Francisco.
