Urban radio specialist Radio One will continue to engage Katz Radio Group as its national sales representative. The new agreement will extend what has already been a long term relationship.
Terms of the arrangement were not released, other than the announcement that it has a multi-year duration.
“Radio One has been a longtime valued partner,” says Mark Gray, President of Katz Radio Group. “We are thrilled to continue a relationship with a media company that provides such significant reach in a highly sought after and targeted audience. Our goal is to leverage Radio One’s urban footprint and expertise to provide advertisers with innovative, multi-platform marketing solutions.”
“We are pleased about our new agreement with the Katz Radio Group,” said Chris Wegmann, President of the Radio Division of Radio One. “Katz has always set the standard for national representation. With the changing landscape in radio sales it is vital that Radio One have a partner to tell our unique story and show our strength in reaching the African-American community. With Katz’ expertise and Radio One’s multi-platform and targeted niche experience; the outcome can only be a win for our clients.”